Amirah I. Abassi

Throughout her ten-year career, mostly spent in the Middle East, Amirah has been highly successful as an entrepreneurial marketing and business development professional in sectors including technology, finance, real estate, retail and entertainment. She has successfully and demonstrably not only built strategic partnerships for technology companies in Pakistan, UAE and the MENA region, but also has a very strong background in building sustainable client relationships for a number of companies in the SaaS B2B and digital marketing spaces. In addition, Amirah has shown extraordinary entrepreneurial spirit by successfully setting up her own consumer goods company in the UAE. At PHPL she is responsible for business development in the Middle and Far East.